Essential tips on advertising for small businesses – Digital Marketing School

After starting a small business, you want as many people to know about it and visit your store or site. As you may already know, online advertising is one of the most effective ways to drive traffic to your business, but how do you go about it? Below we look at a few useful tips on advertising for small businesses.

Establish your goals

Before you proceed, you need to determine what you want to achieve with an advertising campaign. Do you want to build brand awareness or do you want to increase sales? This strongly influences your advertising strategy. In addition, depending on the advertising channel you use, advertising results will be judged differently. It can be on the basis of the number of clicks, followers, purchases, views, app installs, subscriptions, or conversions.

Selecting a suitable platform

Once you've decided what you want to achieve, selecting a platform for your campaign becomes much easier. In digital marketing circles, Google ads are believed to allow customers find you, but Facebook ads are used to help you find customers yourself. That makes sense because of Facebook's unique tools that allow you to target your audience based on demographics and interests.

Test what works

Chances are you already have a social media presence before you start paying for ads. If not, create a business page or profile, create some free posts, and start gaining followers. Seeing which posts generate the most engagement (based on clicks, likes, or shares) can help you determine what type of ads you should be creating. Once you're ready to set up paid ads, it's a good idea to also test variations of the same ad to see which works best.

Rotate your ads

We are inundated with digital advertisements on a daily basis. That's why even the best ads stop producing results over time. Many experts therefore recommend changing your ads about once every two weeks. Find out what works best for you by analyzing the measurements you take and paying attention to when your ads stop being effective. To learn more or take a class in advertising for small businesses, visit Digital Marketing School.